"I came to see in my time at IBM that culture isn't just one aspect of the game, it is the game."
Lou Gerstner. Who Says Elephants Can't Dance.

"A significant change in performance generally doesn't occur until the culture of an organisation also changes."
James Champy, Reengineering the Corporation.

[Thoth, the Egyptian god of wisdom and one of the world's first and most important change agents, was credited with having devised the hieroglyphic alphabet and brought writing to the world.]

Culture change programmes are challenging, not least because few executives possess the necessary knowledge, skills and courage.

It's a process, not an event. But at TACKAfrica, it's one of our core skills.

We're not going to tell you here how we do it, beause we tailor the process to every client's unique circumstances, needs and priorities. But let's just say it's a lot more than a one-off team building day.

We like to leverage our clients' branding as an overall umbrella for corporate culture change, as part of our strategic [brand_culture_alignment] methodology. A culture which promotes and enables high performance is what some people call the 'Brand Inside'.

If you want examples of how people spend a fortune on rebranding but then fail to rebrand their people and their culture,the evidence is all around. Start with banks and airlines . . .

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How to build an incredible sales team