Introduction to Marketing
3 days
What it's really about.

You will learn:

- What marketing really is in practice - concepts, definitions and techniques
- The Marketing Mix and the other factors to allow for
- Marketing research and segmentation - how it is done and what it can achieve
- Product planning and development - different strategies and the importance of product life cycles
- How to set prices - objectives and methods
- Marketing communication - media and methods
- Advertising, public relations, sales promotions, merchandising, direct mail, and telesales
- The Internet and marketing
- How to select the right distribution channels
- Marketing management
- Implementing a marketing strategy