Integrated Business Skills
5 days
The Five Day MBA - a fast-track quick-fix.

You will learn:

- The key ingredients for management success and the need for a multi-disciplined approach
- How to approach strategic planning and the management of change
- How to develop strategic advantage over competitor
- Human resource applications in business - organisational structures, cultures, management styles, recruitment, staff development, appraisal and dismissal
- How to read and interpret annual reports and management accounts with confidence
- How to use financial information as an aid to decision making. Setting and controlling a budget.
- Marketing principles and techniques: marketing research, segmentation, the marketing mix, pricing.
- How to promote your product or service effectively - selling, advertising, public relations, exhibitions, auctions and telemarketing
- Applications of information and communication technologies