There is far more to branding than product names, labels, t-shirts and giveaways. Branding is all about an organisation's external image and the message, or promise, it communicates to the outside world. In this sense, it includes, but is not restricted to, advertising and public relations. In a region where such services are dominated by just one or two big agencies, it's no surprise that concepts can be mediocre and execution complacent.

At TACKAfrica, we believe that your branding is an important strategic pillar of corporate success and needs to be fully aligned and fully exploited. We have partnered with Kantar Retail, a WPP group sales and marketing consulancy, to bring real expertise into your strategic marketing mix and ensure your branding turns into sales.

We've also brought on board some heavyweight expertise, mature international consultants with 'as good as it gets' experience and capability from working in executive management and on assignment with some of the world's leading consumer goods manufacturers as well as global service providers.

Together with Rob Breare and Mark Davies, we can now bring to our clients the new proprietary IGNITION process which catapults clients' business to new levels in just three simple but powerful steps.

INSIGHT to turn present reality into future promise, based on factual research and data

INSPIRATION to envisage your future in detail and create a strategic alignment

IMPACT, making it happen and making people notice, engaging both employees and customers on multiple levels.

The cutting edge IGNITION process combines TACKAfrica's experience in the local market with marketing experts and designers from around the world to explode your business into a new dimansion.

QUICK LINKS
Corporate profile
TACK Training website
2012 Training Catalogue
Online Learning
How to build an incredible sales team